In Clay Shirky's, a professor at NYU, speech at a recent Web 2.0 conference, Shirky talks about a "cognitive heatsink." He is speaking about television where meaning and cognitive energy remained more internal to the person watching, but it still gave people a way to take a break from everything else in their lives. Now, the media is shifting in the way it does things. The shifts are going to lead to more collaboration among people and shared ideas, which is where Web 2.0 will take us. Shirky says that there needs to be more "energy" used in terms of the amount of shared ideas and communication being exchanged. Web 2.0 is going to help increase the ways people can communicate and share ideas, which will be beneficial for us.
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